We help build strong brands, taking care of all aspects of your visual identity. We’ll get you to do some deep thinking into your new product, service or existing company. From this we can get to work and produce a memorable, consistent brand that communicates perfectly with your chosen market.
We need to understand everything about you to inform our creative process for building your brand identity. We do this through a series of questions and activities to create a design brief. What do you offer? What’s your market? How do you stand out? What do you stand for?
How deep we go with this depends on you and how much assistance you need. It can involve a handful of key decision makers, or group workshops and questionnaires that can involve your entire work force.
This is where we create the visual aspects of your brand identity. Your logo might be the first thing that springs to mind, but many elements are used to communicate exactly who you are. This includes, colour palette, typefaces, supporting graphics, photograph/illustration styles, materials, and the design style of all print, packaging, websites, digital media, interior design etc.
Consistency is crucial when presenting you brand. We create brand books that clearly define all of the visual aspects we create. This allows you to easily instruct others in how to apply your visual identity correctly.
We can produce all the items you need to deliver your new brand. This could be print, packaging, websites, digital graphics etc. The big advantage of us designing these items is that we can perfect and develop the visual identity as we progress.
We don’t just roll out brands we create, we do it for others too. If you’ve been working with you preferred brand strategist, designer or in-house team, but would like us to take on the ongoing design work, then we’re more than happy to do this.